“吃谷”热来袭 长沙二次元经济解锁新玩法

在长沙，“吃谷”（购买动漫周边）热潮正助力老牌街区实现“次元突围”，释放出强大的次元吸引力，节假日盲盒机前排长队、周边店日均客流量破万已成常态。

In Changsha, the upsurge of "buying goods" (anime merchandise) is helping the old-established blocks achieve a breakthrough in the dimension realm. This trend is also exuding a strong dimension appeal. According to market research, It has become the norm that there are long queues in front of the blind box machines during holidays and the average daily customer flow of merchandise stores exceeds 10,000.

面对全国二次元主题商场的同质化困境，长沙商场将“卖周边”升级为“玩场景”，通过强化体验感让消费更好玩。从行业趋势看，二次元经济市场规模增长迅速，长沙动漫产业运营端也在积极寻求资源链接，以期打造独具长沙特色的“谷子”，推动二次元与实体经济深度融合。

Facing the homogenization dilemma of ACG (Animation, Comic and Game)-themed malls across the country, the malls in Changsha have upgraded from "selling merchandise" to "creating scenarios", making consumption more interesting by enhancing the sense of experience. With such innovative practices, Changsha's anime - related business is also keeping up with the broader industry trends. Judging from the industry trend, the market scale of the ACG economy is growing rapidly. The operation side of Changsha's animation industry is also actively seeking resource connections, hoping to create unique Changsha - themed goods and promote the in-depth integration of ACG culture and the real economy.