一城杜鹃，向世界发声

The azalea was designated as Changsha’s city flower in 1985, embodying the city’s spirit of openness, inclusiveness, enterprising drive and dedication to public welfare. As an iconic brand for shaping Changsha's global image, the Azalea Awards aligns the city with the rhythm of global civilizations, helping build Changsha into a preeminent hub for cultural exchange with worldwide influence.

杜鹃花于1985年被确立为长沙市花，象征开放包容、积极进取、造福人类的精神特质。作为长沙城市形象国际传播品牌符号，“杜鹃花奖”旨在推动长沙与世界文明脉搏同频共振，助力打造具有全球影响力的文化传播新高地。