@国际朋友：“Hunan Travel”正式上线 来体验“AI+文旅”！

A promotional event with the theme of "Hunan Travel：Meet in Hunan" kicked off at the Zhangjiajie National Forest Park on April 12. The event was guided by the Hunan Provincial Department of Culture and Tourism and hosted by the Hunan Tourism Development and Investment Group. During the event,  "Hunan Travel," the international version of Hunan's comprehensive cultural and tourism service platform "又湘游", was officially launched.

4月12日，由湖南省文化和旅游厅指导、湖南旅游发展投资集团主办的“Hunan Travel 世界湘见”推介会在张家界国家森林公园启幕。湖南省综合文旅服务平台“又湘游”国际版“Hunan Travel”正式上线。

The "又湘游" or "You Xiang You" platform currently boasts over eight million users. The platform is overseen by the Hunan Provincial Department of Culture and Tourism and developed and operated by Hunan Smart Cultural Tourism Technology Co., Ltd., a subsidiary of the Hunan Tourism Group. Its international edition, "Hunan Travel", deeply integrates "culture + tourism + technology", consolidating province-wide tourism resources to provide foreign visitors with one-stop online services, including real-time translation, hotel bookings, and guides for scenic areas. It also features cross-border payments, itinerary planning, emergency rescue services, and integrates DeepSeek to enhance the "AI + cultural tourism" experience.

“又湘游”平台由湖南省文旅厅主导，湖南旅游集团旗下智旅科技公司建设运营，目前累计用户超800万人次。“Hunan Travel”为该平台国际版，深度融合“文化+旅游+科技”，整合全省全域旅游资源，为入湘外国游客提供实时翻译、酒店预订、景区导览等一站式线上服务，还具备跨境支付、行程规划建议、紧急救援服务等功能，同步接入DeepSeek，提供“AI+文旅”体验。

In order to respond to the "Twelve Measures to Promote Inbound Tourism in Hunan" released in January this year and the growing demand among international tourists for immersive cultural experiences, "Hunan Travel" aims to boost Hunan's inbound tourism reception and service capabilities.

为响应今年1月发布的《促进湖南入境旅游发展的十二条措施》，满足国际游客深度体验中国文化的需求，“Hunan Travel”应运而生，助力湖南提升入境旅游接待服务能力。